Branding & Identity
A system that holds when twenty people use it.
Overview
Positioning settled first, then the visual and verbal language that carries it. Guidelines written for people who were not in the room, with the awkward applications included.
You get an identity system your own team can apply correctly without calling us first.
What's included
Positioning, messaging hierarchy and naming
Logo system, typography, colour and art direction
Guidelines built around real application, including the awkward cases
Rollout across web, print, environment and product UI
Who it's for
Businesses launching, repositioning, or fixing an identity that has drifted across teams and platforms. Works for both startups building from zero and established brands that need a system, not just a refresh.
The other seven